📣𝗠𝗮𝘀𝘁𝗲𝗿𝗮𝗿𝗯𝗲𝗶𝘁: Impression management of CSR managers in social media
Social media is important for professionals to shape their public image through strategic impression management. CSR managers use these platforms to promote their work and influence perceptions in the sustainability sector. However, their online presence also influences how they are perceived by colleagues, industry peers and the public, particularly in terms of social evaluations such as legitimacy, reputation and stigma.
The aim of this master's thesis is to investigate how CSR managers use social media to shape their public image and how this self-presentation affects their personal and corporate perceptions.