Data analytics
Prof. Dr. habil. Rouven E. Haschka
Firat Aykut has been a research assistant and doctoral candidate at the Chair of Data Analytics since 2026. He successfully completed his bachelor’s degree in economics at the University of Mannheim and his master’s degree in economics, with a focus on financial econometrics and macroeconomics, at the University of Heidelberg.
Throughout his career to date, he has gained diverse research experience at the KfW Banking Group and Accenture Dienstleistungen GmbH, where he supported the analysis of macroeconomic developments and international stock markets and contributed to trend analyses regarding the implementation of artificial intelligence in the manufacturing industry.
His research focuses on the data-driven analysis of demand and substitution patterns in the retail sector. Key areas of his work include the empirical examination of price effects—particularly price and cross-price elasticities—as well as the identification of competitive and substitution relationships between products. Methodologically, his research combines economic theory with quantitative, data-driven methods to derive interpretable insights into market and consumer behavior.