New Publication by Prof. Danner-Schröder

She never met a customer, never handled a product. Yet she earns passive income — and she's not alone. The latest work from Rheinland-Pfälzische Technische Universität Kaiserslautern-Landau (RPTU) by Samuel Will and his team is now featured in Manag. Rev.!

Welcome to read this article: https://lnkd.in/ghgfvBw8

Article Highlights
Can a side hustle that's fully detached, digital, and automated still be considered meaningful work? This study introduces D-DASH (Detached Digital Automated Side Hustle) as a new business model archetype — where AI, dropshipping, and algorithm-driven platforms replace personal involvement, skill development, and customer interaction. Through a netnographic analysis, the authors reveal how automation reshapes five core work characteristics: autonomy becomes strategic detachment, significance and identity diminish, skill variety drops, and feedback is reduced to metrics.

Author: Samuel Will, Kai Alexander Bauch, Anja Danner-Schröder, and Prof. Dr. Katharina Zweig
Affiliation: Rheinland-Pfälzische Technische Universität Kaiserslautern-Landau (RPTU), Kaiserslautern, Germany

Don't miss this citable reference for your future research! Citation format: Will, S., Bauch, K. A., Danner-Schröder, A., & Zweig, K. (2026). Detached digital automated side hustle (D-DASH)—A new form of digital business? Management Review, 37(2).