After having completed his bachelor’s degree at the Julius-Maximilians-Univeristy in 
2020, he is currently in his final year of the master program in business administration 
at the Technical University of Kaiserslautern. During his studies, he is focusing on 
Marketing, Digital Transformations & Entrepreneurship. Sebastian acquired additional 
work experience in various sectors, such as an internship at German Badminton 
Association in the field of Sports Management or an internship at Ursapharm 
Arzneimittel GmbH in the field of Marketing International. Moreover, he could gain 
insights in the field of Public Relations in his work for a local third division soccer club. 
During his master studies he is a part time working student for a local energy 
provider. In his spare time, Sebastian plays soccer passionately and visits the gym. The 
rest of his free time, he trains the youth of his hometown soccer club. Working with 
kids and teenagers, further handling different problems of the clubs’ problems 
enriches and fulfills Sebastian.

Elena is currently in her third semester of her Master in Business Administration. She 
specializes in Marketing Management as well as in Management of the Digital 
Transformation and Sustainability Management. In an internship at the 
Dienstleistungszentrum Handwerk GmbH she got first insight into personnel 
development and personnel marketing. She was also volunteering as a wine princess 
as a representation of the wine village of Hambach. Elena gained additional work 
experience in analysis in an internship at the Prof. Roth GmbH. She also got insight 
into marketing in the past nearly three years through her work as a research assistant 
at the chair for Marketing at the TU Kaiserslautern. In her free time, Elena enjoys 
playing badminton, dancing in standard and latin dance, sculpturing and cooking 
with friends. 

Ann-Kathrin is currently in the second year of her Master's degree in Business 
Administration. She specializes in Marketing, Entrepreneurship and Sustainability 
Management. She gained professional experience in the online retail sector as an 
intern in online marketing at an online cosmetics retail start-up. She also gained 
practical experience as a working student in the areas of human resources, sales and 
product marketing at MEDTRON AG. Currently, Ann-Kathrin is working as a research 
assistant at the Chair of Marketing Management, as well as in the department for 
young talent promotion at the Technische Universität Kaiserslautern. In her free time, 
she enjoys baking and spending time with friends.

After having completed her bachelor’s degree at the Technical University of 
Kaiserslautern in 2022, she is currently in her final year of the master program in 
business administration at the Technical University of Kaiserslautern. During her 
studies, she is focusing on sustainability management, logistics and production. To 
acquire additional work experience, she completed an internship with the largest 
multinational banking group in Europe, at the international banking center 
Luxembourg. This gave her the opportunity to further develop her skills. Her skills 
along with these experiences are also a major advantage to her studies and Case 
Challenges. It was a pleasure for her to work in an international environment, learning 
about the work culture and being part of a multi-cultural team. In her spare time, she 
enjoys working with horses, traveling and networking. Traveling to the United States, 
Ireland, Italy, France, Spain, Denmark and Iceland, she delights in the wide differences 
between cultures, historical settings and people. Making new contacts and facing 
new challenges is something she finds very enriching and fulfilling. With her 
extroverted personality and wide-ranging interests, she easily strikes up 
conversations with people and share knowledge and experiences with them.