Team International Case Competition 2023

(From left to right: Sebastian Böning, Elena Carina Graf, Ann-Kathrin Eisenhut, Frederike Eveline Kopp, Marcel Mallach)

Sebastian Böning

After having completed his bachelor’s degree at the Julius-Maximilians-Univeristy in 2020, he is currently in his final year of the master program in business administrationat the Technical University of Kaiserslautern. During his studies, he is focusing on Marketing, Digital Transformations & Entrepreneurship. Sebastian acquired additional work experience in various sectors, such as an internship at German Badminton Association in the field of Sports Management or an internship at Ursapharm Arzneimittel GmbH in the field of Marketing International. Moreover, he could gain insights in the field of Public Relations in his work for a local third division soccer club. 

During his master studies he is a part time working student for a local energy provider. In his spare time, Sebastian plays soccer passionately and visits the gym. The rest of his free time, he trains the youth of his hometown soccer club. Working with kids and teenagers, further handling different problems of the clubs’ problems enriches and fulfills Sebastian.

Elena Carina Graf

Elena is currently in her third semester of her Master in Business Administration. She specializes in Marketing Management as well as in Management of the Digital Transformation and Sustainability Management. In an internship at the Dienstleistungszentrum Handwerk GmbH she got first insight into personnel development and personnel marketing. She was also volunteering as a wine princess as a representation of the wine village of Hambach. Elena gained additional work experience in analysis in an internship at the Prof. Roth GmbH. She also got insight into marketing in the past nearly three years through her work as a research assistant at the chair for Marketing at the TU Kaiserslautern. In her free time, Elena enjoys playing badminton, dancing in standard and latin dance, sculpturing and cooking with friends. 

Ann-Kathrin Eisenhut

Ann-Kathrin is currently in the second year of her Master's degree in Business Administration. She specializes in Marketing, Entrepreneurship and Sustainability Management. She gained professional experience in the online retail sector as an intern in online marketing at an online cosmetics retail start-up. She also gained practical experience as a working student in the areas of human resources, sales and product marketing at MEDTRON AG. Currently, Ann-Kathrin is working as a research assistant at the Chair of Marketing Management, as well as in the department for young talent promotion at the Technische Universität Kaiserslautern. In her free time, she enjoys baking and spending time with friends.

Frederike Eveline Kopp

After having completed her bachelor’s degree at the Technical University of Kaiserslautern in 2022, she is currently in her final year of the master program in business administration at the Technical University of Kaiserslautern. During her studies, she is focusing on sustainability management, logistics and production. To acquire additional work experience, she completed an internship with the largest multinational banking group in Europe, at the international banking center Luxembourg. This gave her the opportunity to further develop her skills. Her skills along with these experiences are also a major advantage to her studies and Case Challenges. It was a pleasure for her to work in an international environment, learning about the work culture and being part of a multi-cultural team. In her spare time, she enjoys working with horses, traveling and networking. Traveling to the United States, Ireland, Italy, France, Spain, Denmark and Iceland, she delights in the wide differences between cultures, historical settings and people. Making new contacts and facing new challenges is something she finds very enriching and fulfilling. With her extroverted personality and wide-ranging interests, she easily strikes up conversations with people and share knowledge and experiences with them.

Coaches 2023

Marcel Mallach

Marcel teaches marketing at the Management Department of the University of Kaiserslautern-Landau, specializing in market research and negotiation management. He holds a Master's in Business Administration with a technical qualification minoring in mechanical engineering, during which he specialized in entrepreneurship and marketing. Marcel also completed two semesters abroad, one in Oulu (Finland) and one in Barcelona (Spain). Marcel is currently enrolled in a Ph.D. Program in marketing at the University of Kaiserslautern-Landau. In addition to his interest in businesses, investing, and stock markets, he enjoys photography, playing tennis, bouldering, and exploring different countries.