Team International Case Competition 2014

Jens is currently in the second year of his Master in Industrial Engineering and Management minoring in Mechanical Engineering at the University of Kaiserslautern. He specializes in Marketing and International Management. Jens spent a semester abroad at Wake Forest University focusing on Brand Management and Strategic Management of Technology and Innovation. He gained work experience in the Research and Development Department at Daimler AG in Sindelfingen (Germany). Among his studies, Jens works as student assistant for the Chair of Industrial Management and Work Science. In his free time, he plays saxophone in several bands.

Lisa is currently in the second year of her Master in Industrial Engineering and Management minoring in Mechanical Engineering at the University of Kaiserslautern. She specializes in the field of Marketing and Strategic Management. Lisa gained work experience as an intern in the Market Research department of the Volkswagen Group of America in Herndon, VA (USA) focusing on strategic market segmentation and customer profile analysis. Currently, Lisa works as a student research assistant for the Chair of Marketing. In her free time, she enjoys participating in the Leo-Club Kaiserslautern, skating as well as other sports and travelling to experience different cultures.

David is currently in the second year of his Master in Industrial Engineering and Management minoring in Mechanical Engineering at the University of Kaiserslautern. He specializes in the field of Marketing and International Economics. David gained work experience as an intern in the Product Management department of the Volkswagen Group China in Beijing (PRC) developing product strategies for Volkswagen and its brands. He now is part of the Student Talent Pool of Volkswagen, which allows him to visit seminars and exhibitions related to the automotive world. David was working as a student assistant at the Chair of Industrial Management and Human Factors and is now working in a project for an agricultural machinery maker at the Institute for Manufacturing Technology and Production Systems. In his free time, he enjoys running marathons and playing the guitar.

Jacqueline is currently in the second year of Master in Industrial Engineering and Management minoring in Mechanical Engineering at the University of Kaiserslautern. She specializes in Marketing and Sustainable Development & Energy Economics. Jacqueline spent a semester abroad at the Universitat Politècnica de Catalunya (ETSEIB) in Barcelona (Spain) focusing on Mechanical Engineering. She gained work experience as an intern in the International Marketing Department at Adam Opel AG in Rüsselsheim (Germany). Jacqueline is currently working as a student assistant at the Chair of Marketing. In her free time, she is doing artistic cycling as well as other sports and plays the guitar.

Lena teaches at the Management Department of the University of Kaiserslautern in the area of Marketing with a focus on Strategic Decision Making and Market Research. She holds a MBA of the University of Vermont and a Master in Industrial Engineering and Management with a minor in Mechanical Engineering of the University of Kaiserslautern. She is currently enrolled in a PhD Program at the University of Kaiserslautern in the field of Marketing. Lena has gained work experience as an intern in the automotive industry and as a management consultant in the healthcare industry.