Prof. Dr. Anja Danner-Schröder gives a talk at WHU Research Day

Great to see such an engaging Research Day at the WHU – Otto Beisheim School of Management, bringing together inspiring perspectives on AI, publishing, and research methods.

We are especially proud that Prof. Dr. Anja Danner-Schröder from the RPTU School of Business and Economics contributed with her insights on immersive qualitative research. Her work highlights the value of deeply engaging with the field and encourages us to rethink how we approach research design and grant challenges.

A big thank you to WHU for the invitation and to Fabiola H. Gerpott for making such a well-organized and inspiring day possible!