Kick-off in cooperation with Google: Organisations and Strategies launches with Google Case Challenge

Today marked the start of the ‘Organisations and Strategies’ event organised by Prof. Dr. Anja Danner-Schröder and Prof. Dr. Gordon Müller-Seitz with a special highlight:
Dr. Nikolaus Klassen from Google's Boulder office brought a challenging case challenge for our students. The challenge focuses on one of the most pressing management issues of our time: How can large corporations strategically shape their digital transformation, especially in light of new opportunities offered by artificial intelligence? Over the coming weeks, students will analyse real challenges faced by global tech companies, develop strategic options and formulate concrete recommendations for action.