Content
Lecture:
- Value in use and customer usage processes
- Customer participation and co-design
- Customer engagement
- Price and revenue models
- Communication
- Acceptance and data privacy
- Strategy development in times of digitization
- Dynamic capabilities and inertia
- Product and process innovation in the digital age and innovation culture
- Technological disruptions
- Technological and organizational path constitution
- Assessing industry trajectories
Exercise:
- Dealing with empirical phenomena
- In the course of the exercise, students have to manage small ‘real-life’ projects in colla-boration with partners from managerial practice to intensify and apply what has been taught in the lecture
Literature
- Lingnau, V./Müller-Seitz, G./Roth, S. (Hrsg.): Management der digitalen Transformation, München 2018
- Additional Literature will be provided in class
Übersicht
Dozenten: Müller-Seitz, Roth
Unterrichtssprache: Deutsch / Englisch
Anzahl der SWS: 4
Anzahl der ECTS Credits: 4,5
Kennung: WIW-MdT-MS-V-7
Anmeldung: KIS
Max. Teilnehmerzahl: 20