In the lecture series "Entrepreneurship and Digital Management", entrepreneurial strategies and courses of action are presented. Participants learn which different business models exist and how they are developed to economically leverage technology and patents. Furthermore, the steps of the start-up process are explained and financing options for founders are discussed. The course further provides students with knowledge about marketing options available to start-ups, the emergence of innovation capability in the company and the development of marketable technologies. Challenges that arise for start-ups with regard to leadership, organization and personnel management are presented within the course. Furthermore, participants will learn what needs to be considered in the growth of young companies and what challenges and opportunities arise from digitalization.

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This course will be held in German.
Lectures for the course start on 28.04.22. Exercises start on 17.05.22.
This is a face-to-face course.
The exam will be a portfolio exam which has to be performed during the whole semester.
The course registrations are possible until 01.05.2022, at 23:55h via KIS.
The access code to the Olat Course  will be announced in the kick-off event on 28. 04. 2022.