How can established companies strategically leverage digital technologies and artificial intelligence to further develop their organizations, capabilities, and business models accordingly? In this research area, we examine how companies manage digital and AI-driven transformation, identify and assess technological opportunities, and select and implement suitable AI use cases. We frequently adopt a Dynamic Capabilities perspective and investigate which organizational capabilities companies need to identify technological change early, seize emerging opportunities, and adapt their resources and structures accordingly. A particular focus lies on the organizational structures and decision-making processes that enable the successful use of digital technologies and AI.

We also investigate how AI changes collaboration and decision-making within organizations, how companies deal with uncertainty, errors, and new responsibilities in hybrid human-AI systems, and how digital technologies can be used in complex transformation processes. In doing so, we are interested in both the strategic potential and the limitations and unintended consequences of digital and AI-based transformation.