In the lecture series "Startups and Entrepreneurship," entrepreneurial strategies and practices are introduced. Participants learn about various business models and how they can be developed for the economic utilization of technology and patents. Additionally, the steps involved in the founding process are explained, and financing options for entrepreneurs are discussed. The course imparts knowledge on marketing options available to startups, the emergence of innovation capabilities within a company, and the development of marketable technologies. Challenges faced by startups in terms of leadership, organization, and personnel management are also addressed during the course. Furthermore, participants learn what to consider in the growth of young companies and the challenges and opportunities that arise from digitalization. The lecture series is enriched by inspiring talks from experienced entrepreneurs and investors, providing practical insights into the business world.

Learning Objectives: Upon completion of this lecture, students will be able to independently develop business models for startups and strategically leverage technological innovations and patents. They will understand the key steps of the founding process and be able to assess various financing options—including innovative methods such as cryptocurrencies and crowdfunding—along with marketing approaches and organizational structures. In addition, students will identify the challenges and opportunities associated with growth and digitalization in emerging companies and will be equipped to address them effectively. Through direct interaction with experienced entrepreneurs and investors, they will also gain practical insights into building and managing startups.

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Important:

This course is held in German.
It is a face-to-face course. The examination will be done as a portfolio examination over the whole semester.
Depending on your examination regulations (Prüfungsordnung) it may be possible to choose between 6 CP (assignment 1 + 2) and 3 CP (just assignment 1).
The kick-off will take place on 24.04.24 from 15:45h - 17:15h in room 42-115.
The kick-off event is a required event, so attendance is mandatory.
Official registration for the course is through Olat!
The access code for the secured area of our Olat course will be announced at the kick-off event.