How can new technologies be successfully used to finance start-ups? How does digital technology influence the decision-making behavior of investors, for example in interaction with business models, crowdfunding campaigns or initial coin offerings (ICOs)? What influence do investors' experience and competence have on startup success? What negative effects can decisions for unsuitable capital providers have on startups? These and similar questions are addressed by the team in this research field.

• Bruckner, M., Steininger, D. M., Thatcher, J. B., und Veit, D. 2023. „The Effect of Lockup and Persuasion on Online Investment Decisions: An Experimental Study in ICOs“, Electronic Markets, forthcoming. 
   
• Bruckner, M. T., Steininger, D. M., Bertleff, M., und Veit, D. J. 2022. „Crowdfunding and entrepreneurial failure: Why do overfunded startups collapse?“, (14:4/5), S. 602–644. (https://doi.org/10.1504/IJEV.2022.10051910) 
   
• Hoegen, A., Steininger, D. M., and Veit, D. 2018. “How Do Investors Decide? An Interdisciplinary Review of Decision-Making in Crowdfunding,” Electronic Markets (28:3), pp. 339–365. (http://rdcu.be/xUtO)
   
• Ahrens, J.-P., Isaak, A. J., Istipliler, B., and Steininger, D. M. 2019. “The Star Citizen Phenomenon & the ‘Ultimate Dream Management’ Technique in Crowdfunding,” in Proceedings of the 40th International Conference on Information Systems (ICIS), Munich, Germany, pp. 1–9. (https://aisel.aisnet.org/icis2019/crowds_social/crowds_social/7/)
   
• Steininger, D. M., Wermann, S., and Veit, D. 2018. “How Investors Can Ruin Your Startup: Studying the Failure of a Software Venture,” in G-Forum, Stuttgart, Germany, pp. 1–5.