Associate Researchers

Dr. Cynthia Loos

Key Research Areas

(1) Institutionalizing Sustainability

(2) Sustainable Transformation and Innovation

(3) Social Evaluations of Sustainability

Key QuestionHow is sustainability institutionally embedded as a function and profession within organizations?How does sustainability become a strategic resource—and what roles do Digitalization, biodiversity, and the circular economy play in this process?How do social evaluation processes emerge and operate in the context of sustainability?
Phenomena
  • Professionalization
  • Identity Formation
  • Anti-ESG Backlash & Regulatory Change
  • Biodiversity
  • Twin Transformation
  • Circular Economy
  • Legitimacy, Stigma, and Reputation
  • Impression Management
  • Greenwashing & Greenhushing